Lightbox
My partner Jojo and I created a few micro-campaigns for Lightbox lab-grown diamonds. These campaigns were usually themed (e.g. graduation, seasonal) and consisted of internal digital assets and paid advertising.
IG Story Ads
![](https://freight.cargo.site/t/original/i/8f92246cdf355c0a442ec90bb233068919dfbe7381651b46ff3787fd1dee8aae/2.gif)
![](https://freight.cargo.site/t/original/i/85f2a36d876bca9fe133eadb963ea349dc3a335cd541fcc61a4609e260ef3adc/Story-01.png)
![](https://freight.cargo.site/t/original/i/e0b14b943355cebf464034158fd441e83252afb617f012e3633dea3319affa95/Lightbox-Story.png)
Website Homepage
![](https://freight.cargo.site/t/original/i/33e9e23fd3640af28a32c61d8f183be653866f84ff5e52c8d1f92fee89f25f22/2Homepage-hero-2000x1000.png)
![](https://freight.cargo.site/t/original/i/676fc4a39b4976030aa048545e2f080427c679e338c1fa0a7ed8f15b0777ccf2/2-Homepage-hero-940x1200.png)
A FB Carousel Ad
![](https://freight.cargo.site/t/original/i/1eb3ec194f00c43f041af763c013b8a99467b9e1d9895634dddf764311aaab43/Lightbox-Carousel-Mockup.jpg)
April 2020 Campaign
A FB/IG Static + IG Story Ad
![](https://freight.cargo.site/t/original/i/f4770c98a41018b36736742fb1372dcfcf464761e90d5091cb7640e8df9cbed9/April-birthstone.png)
![](https://freight.cargo.site/t/original/i/f41c2d82c1207082474c9b4dc148fa5a19fd9d4fdb5ab644cafa80e18b12f53b/April-Story.png)
Valentine’s Day Campaign
FB/IG Static Ads
![](https://freight.cargo.site/t/original/i/2a6269bc66b479f4f2191a15550799a36793aaccea43fbef278b066663cde90d/Artboard-1.png)
![](https://freight.cargo.site/t/original/i/dcbd6798068fe5a749b66f315d72069e8a88d72c78c205d4fabe19880093aa15/Artboard-1.png)
Lightbox Minis Launch
Website Homepage
![](https://freight.cargo.site/t/original/i/4093c26c444820a165bc52fdfacaf9ea7b14463284623e37943e56d059b7281e/Artboard-1.png)