Crocs
I freelanced with Digitas on the Crocs team. My main role was a social-first creative and content creator. I helped ideate how social-first partnerships came to life across Instagram and TikTok and made lo-fi, soup-to-nuts video content.
Strategists sourced trends (e.g. sounds, memes) and then I was primarily responsible for ideating, shooting, and editing.
Click on the images to watch the videos on their respective platforms.
Strategists sourced trends (e.g. sounds, memes) and then I was primarily responsible for ideating, shooting, and editing.
Click on the images to watch the videos on their respective platforms.
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I was the solo creative on the Crocs x Scrub Daddy partnership. I pitched concepts, wrote scripts, and filmed drafts. Then I went to Scrub Daddy HQ and filmed the final content with their team. The goal for this partnership was 2M impressions; we hit 7.5M+ impressions across all platforms.
We also made the first ever Branded Template on CapCut. I ideated template concepts and then created a few options. In this instance I also got to *star* in the video. The trend didn’t garner much participation, but it got a lot of views/comments. Most importantly, a handful of Gen Aers called me sigma. 💯
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