Crocs
I freelanced with Digitas on the Crocs team. I made content and helped ideate how social-first partnerships came to life.
Strategists briefed me on trends (e.g. sounds, memes) and then I ideated, shot, and edited.
Click on the images to watch the videos on their respective platforms.
Strategists briefed me on trends (e.g. sounds, memes) and then I ideated, shot, and edited.
Click on the images to watch the videos on their respective platforms.
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I was the creator for the Crocs x Scrub Daddy partnership. I pitched concepts, wrote scripts, and went to Scrub Daddy HQ to film with their team. The goal for this partnership was 2M impressions; we hit 7.5M+ impressions across all platforms.
We also made the first ever Branded Template on CapCut. I ideated template concepts and then created a few options. In this instance I was also cringe in the video.
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