I freelance with Digitas on the Crocs team. My main role is a social-first creative and content creator. I’m helping ideate how social-first partnerships come to life across Instagram and TikTok and I’m making lo-fi, soup-to-nuts video content.

Strategists source trends (e.g. sounds, memes) and then I am primarily responsible for ideating, shooting, and editing.

Click on the images to watch the videos on their respective platforms. (Embedding isn’t working 😩)
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We also made the first ever Branded Template on CapCut. I ideated template concepts and then created a few options. In this instance I also got to *star* in the video. The trend didn’t garner much participation, but it got a lot of views/comments. Most importantly, a handful of Gen Aers called me sigma. 💯