Genexa
At co:collective, Genexa was my primary client for about a year. Here are a few highlights.
I co-led the development of Genexa’s social media strategy. In August 2020, we relaunched their social media presence based off this new strategy and Genexa’s brand redesign. My partner and I spent 6 months functioning as swiss army knives — social strategists, creative leads, community managers, and direct account managers. During this time, Genexa’s Instagram follower count increased by 130%.
![](https://freight.cargo.site/t/original/i/ec909602a237aeda195939f4266814ea8a74169d853e5b1e6db65e7560cdf591/Ginny.jpg)
![](https://freight.cargo.site/t/original/i/2993203621ea8039a88f0be4a8a4f34b45051e7e1285f121bcf5651d5514d7fc/Heartburn.jpg)
![](https://freight.cargo.site/t/original/i/a9b71b0c1fcb5403713f9b6456b6b86c5cd80a38ba50934204df104d4cf79de6/Debate.jpg)
![](https://freight.cargo.site/t/original/i/fedb193381182393427108e644e584c2d0fdc699255484c599d7e441f8045f34/Vote.jpg)
![](https://freight.cargo.site/t/original/i/fb8f97a48c99ac4f70e5b09ab98d410d6e9d53793b9f020c0f57e45269bcc9e6/DadJokeAnnouncement.jpg)
![](https://freight.cargo.site/t/original/i/24793e7e70c40b292ddd4861daf20e9d995be4d02d49329be7f9e1c7fdbfe18c/Lia.jpg)
We made Genexa’s first paid social campaign. Here are some of the ads.
![](https://freight.cargo.site/t/original/i/047f73a579fb4097f0b7b32a7b073b3f3ab6b5d7ba9c4a2c466da22e22f00d6e/Screen-Shot-2020-11-04-at-4.24.07-PM.png)
![](https://freight.cargo.site/t/original/i/8cad029593cbedb29bc1f068c6fcf64433f16b3d5ceb260a53464a8e1a699d27/Screen-Shot-2020-11-04-at-4.25.33-PM.png)
![](https://freight.cargo.site/t/original/i/e87d61625f154d10bcb0dd64814fd4c8dfe7eaa3a0554c04e6951a9468f38611/Screen-Shot-2020-11-04-at-4.25.10-PM.png)
![](https://freight.cargo.site/t/original/i/8fde81731bbb4454a28cc7d21ad48dd3d2d264cfe3fe73513e794920b1fe6f0d/Screen-Shot-2020-11-04-at-4.24.32-PM.png)
![](https://freight.cargo.site/t/original/i/586e72eb8e4c8d1bd795ee89ce5b7e548939f2f5fd6bc90a965155545b8a495d/Screen-Shot-2020-11-04-at-4.24.19-PM.png)
![](https://freight.cargo.site/t/original/i/c5cb20bde3ac05381efed261957bc8f9d0415a76f4c1c84b230c43056dfe53e1/Screen-Shot-2020-11-04-at-4.30.08-PM.png)
We made Genexa’s shipping box and the insert that goes within.
![](https://freight.cargo.site/t/original/i/dec31677a1ed20aebac41724f0bdfe4bec93df0eb3883b44979e25eef5c78007/Screen-Shot-2020-11-04-at-4.36.18-PM.png)
![](https://freight.cargo.site/t/original/i/7b1153b02ed92d6236b4b40c0e6549958accfd95f42cf0091ae115b0733ac44e/unnamed-2.png)
![](https://freight.cargo.site/t/original/i/7c4725f238b5f8341e79960f3efde062bfbcf1a6ffe6de29ad66fe4a6d083932/SGFBrochure.png)