Sam Hoffman

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<channel>
	<title>Sam Hoffman</title>
	<link>https://samuelhoffman.net</link>
	<description>Sam Hoffman</description>
	<pubDate>Thu, 11 Dec 2025 21:41:09 +0000</pubDate>
	<generator>https://samuelhoffman.net</generator>
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		<title>Home</title>
				
		<link>https://samuelhoffman.net/Home</link>

		<pubDate>Sat, 04 Jul 2020 17:55:05 +0000</pubDate>

		<dc:creator>Sam Hoffman</dc:creator>

		<guid isPermaLink="true">https://samuelhoffman.net/Home</guid>

		<description>
	

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		<title>Info</title>
				
		<link>https://samuelhoffman.net/Info</link>

		<pubDate>Thu, 04 Jan 2018 19:42:05 +0000</pubDate>

		<dc:creator>Sam Hoffman</dc:creator>

		<guid isPermaLink="true">https://samuelhoffman.net/Info</guid>

		<description>
	Howdy. I made you a playlist.
I'm a writer, director, producer, editor, content creator, brand and social strategist,&#38;nbsp; generalized internet person, human squid, and decider of my everchanging identities.
I can...

Make content (e.g. TikToks, memes, LinkedIn posts, etc.)Market with creators (i.e. find, engage, and execute content with creators)Brainstorm media-agnostic stunts and ideasWrite treatments and scripts for&#38;nbsp;videos (e.g. commercials, music videos)Develop social + digital strategies (i.e. what to do on a platform + how to do it)Generate names for new products and services and brandsConceptualize “Vibe guides” (i.e. Tone of Voice guides) for brandsCoach public speaking (e.g. presentation prep or general improvement)Make&#38;nbsp;ads&#38;nbsp;(e.g. so many emails, search ads, billboards, etc.)Design user experiences&#38;nbsp;(e.g. website copy, app copy, voice user interface design, chatbot writing)

Select past clientsDuolingo, Crocs, Netflix, World (OpenAI), Under Armour, A24, Dunkin’ Donuts, LinkedIn, Chewy, DeBeers, Amazon, Google, IBM, SAP, FibroGen, General Motors, National Retail Federation, Microsoft, Genexa, Pearson, Tommy Hilfiger, april, Hamilton on Broadway, Big Apple Circus, Radio City Christmas Spectacular, and others

Fun facts


1. I am spiritually committed to Thai food.2. High School Musical is my favorite movie.

3. I hiked across an entire country in one day.
4. I coached high school speech and debate for 10 years.

5. My primary source of income comes from social media but I block Instagram and TikTok after 15 minutes a day because if I don’t I will scroll and scroll and scroll and scroll and scroll and scroll and scroll. Much like life, the hand that feeds also slaps. Update: I removed the 15 minute cap because I am an addict who likes being slapped.

samwillrespond@gmail.com
(908) 432-0143
︎


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	<item>
		<title>Resume</title>
				
		<link>https://samuelhoffman.net/Resume</link>

		<pubDate>Thu, 04 Jan 2018 21:22:54 +0000</pubDate>

		<dc:creator>Sam Hoffman</dc:creator>

		<guid isPermaLink="true">https://samuelhoffman.net/Resume</guid>

		<description>Click on résumé to download as PDF.

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		<title>Spotify</title>
				
		<link>https://samuelhoffman.net/Spotify</link>

		<pubDate>Thu, 04 Jan 2018 21:29:25 +0000</pubDate>

		<dc:creator>Sam Hoffman</dc:creator>

		<guid isPermaLink="true">https://samuelhoffman.net/Spotify</guid>

		<description>Spotify Music Match
Using Spotify’s data to calculate
your match percentage with others.

My creative partner Sara Elisa Lopez and I came up with this idea in 2017.
In September 2020, Spotify actually made it.


Ads on Spotify will direct you to the Music Match page.

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Once there, you'll see a list of your top Music Soulmates. These Soulmates are other Spotify users who opted into Music Match.

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Connect through Facebook Messenger, then share your new match on Facebook!


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Music Match will integrate into dating apps like Tinder. Youtube banners will reach people listening to music. And there will be ads on tickets.

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Go Together
Spotify's Go Together campaign uses Music Match to unite concertgoers.

Before buying tickets on Stubhub, potential concertgoers can match with others looking to attend.
Or after buying tickets, concertgoers can connect with those attending. This way no one goes alone.


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Both interstitials lead to this page.

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Find fellow concertgoers on Facebook's event page.

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Clicking "Go Together" on a Spotify band page will send you to a modified Music Soulmates list. This list shows only those who like the band whose page you came from. Connect to attend the upcoming concert.

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	<item>
		<title>Reynold's Wrap</title>
				
		<link>https://samuelhoffman.net/Reynold-s-Wrap</link>

		<pubDate>Sun, 05 Jul 2020 15:01:50 +0000</pubDate>

		<dc:creator>Sam Hoffman</dc:creator>

		<guid isPermaLink="true">https://samuelhoffman.net/Reynold-s-Wrap</guid>

		<description>Reynold’s WrapI made these in college but I still think they’re cute.
Creative Partner: Reema Kakaday


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	<item>
		<title>Loop</title>
				
		<link>https://samuelhoffman.net/Loop</link>

		<pubDate>Thu, 10 Mar 2022 04:13:44 +0000</pubDate>

		<dc:creator>Sam Hoffman</dc:creator>

		<guid isPermaLink="true">https://samuelhoffman.net/Loop</guid>

		<description>Loop


	I spent two years on retainer with Loop to create content for both the studio and their CEO Nick Gallo.
These posts and videos are some of my favorite work.
/r/LinkedInLunatics loves us.

Here are a few links to my favorite and most succesful TikToks and Reels with Loop.
Much viral, many times. The content I wrote was directly responsible for at least 10,000 followers.My website is being weird with embedding. Please click the hyperlinks! It’s worth your time!Why Emails Are Scary
Does Social Media Take Up Way Too Much Of Your Time?
Saying No To Your BossThe Truth About Problematic CompaniesFarting In A Zoom Meeting
Engineering The Algorithm


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
.&#38;nbsp; &#38;nbsp; &#38;nbsp; 
 
I got this work by shitposting for fun on my own LinkedIn around 2021 and 2022.

Here are a few highlights. I continue to post sometimes on my full profile and occasionally on my shadow profile. Let’s connect.
&#38;nbsp;
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And here’s a nice message that proves making content equals money to make content.
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	<item>
		<title>Crocs</title>
				
		<link>https://samuelhoffman.net/Crocs</link>

		<pubDate>Sat, 09 Mar 2024 20:45:32 +0000</pubDate>

		<dc:creator>Sam Hoffman</dc:creator>

		<guid isPermaLink="true">https://samuelhoffman.net/Crocs</guid>

		<description>Crocs


	I freelanced with Digitas on the Crocs team. I made content and helped ideate how social-first partnerships came to life.


Strategists briefed me on trends (e.g. sounds, memes) and then I ideated, shot, and edited.
Click on the images to watch the videos on their respective platforms.

	&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/58a5a94550848b989cec51151ee01422ac55995850fce89d9e2c0117b7fc35c4/IMG_9851.PNG" data-mid="212544195" border="0"  src="https://freight.cargo.site/w/1000/i/58a5a94550848b989cec51151ee01422ac55995850fce89d9e2c0117b7fc35c4/IMG_9851.PNG" /&#62;.&#38;nbsp; &#38;nbsp;&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/605b66ef8b63d33fe2c08aedbcca176960218a3e5009e1c7acbd6354232f9e73/IMG_9850.PNG" data-mid="212544196" border="0"  src="https://freight.cargo.site/w/1000/i/605b66ef8b63d33fe2c08aedbcca176960218a3e5009e1c7acbd6354232f9e73/IMG_9850.PNG" /&#62;.&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/d0c8fbeede81c08969eff01b611b8cc604ec3fd41e002e495e36077334813c36/IMG_9849.PNG" data-mid="212544197" border="0"  src="https://freight.cargo.site/w/1000/i/d0c8fbeede81c08969eff01b611b8cc604ec3fd41e002e495e36077334813c36/IMG_9849.PNG" /&#62;&#38;nbsp;

	
&#60;img width="1356" height="1198" width_o="1356" height_o="1198" data-src="https://freight.cargo.site/t/original/i/80f1dc0c29e4936bbcdb3cd9d19d08d9ec34846d4be1a49fc5cbcbc17002ff8e/Screenshot-2024-06-08-at-6.05.11PM.png" data-mid="212544101" border="0"  src="https://freight.cargo.site/w/1000/i/80f1dc0c29e4936bbcdb3cd9d19d08d9ec34846d4be1a49fc5cbcbc17002ff8e/Screenshot-2024-06-08-at-6.05.11PM.png" /&#62;

&#60;img width="1800" height="1422" width_o="1800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/3aa32505637d880e7df45c9509807d8dc9fe257cd141374d9c779fd1909a4ec3/Screenshot-2024-06-08-at-6.07.59PM.png" data-mid="212544113" border="0"  src="https://freight.cargo.site/w/1000/i/3aa32505637d880e7df45c9509807d8dc9fe257cd141374d9c779fd1909a4ec3/Screenshot-2024-06-08-at-6.07.59PM.png" /&#62;

I was the creator for the Crocs x Scrub Daddy partnership. I pitched concepts, wrote scripts, and went to Scrub Daddy HQ to film with their team. The goal for this partnership was 2M impressions; we hit 7.5M+ impressions across all platforms.&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/4725d07bc0859df8fda2c16183ef6ed006d77a744b1e4b70aa11bcb0c375e01b/IMG_0298.PNG" data-mid="216139638" border="0"  src="https://freight.cargo.site/w/1000/i/4725d07bc0859df8fda2c16183ef6ed006d77a744b1e4b70aa11bcb0c375e01b/IMG_0298.PNG" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/8c59bb5450b2e3c71889d6849ae862003f02524e113a5dbb70f7abae9923a6f5/IMG_0297.PNG" data-mid="216139640" border="0"  src="https://freight.cargo.site/w/1000/i/8c59bb5450b2e3c71889d6849ae862003f02524e113a5dbb70f7abae9923a6f5/IMG_0297.PNG" /&#62;

We also made the first ever Branded Template on CapCut. I ideated template concepts and then created a few options. In this instance I was also cringe in the video.

&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/38f341b5a90da522bd0dce67c2597b33ef5882a62758c58bed21651f3e8c9796/IMG_9852.PNG" data-mid="212544440" border="0"  src="https://freight.cargo.site/w/1000/i/38f341b5a90da522bd0dce67c2597b33ef5882a62758c58bed21651f3e8c9796/IMG_9852.PNG" /&#62;.&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/890099fd6cd01dbaea55827d3f87e8e2a5cb15994c7b7a9a44250be0d19adc02/IMG_9853.PNG" data-mid="212544481" border="0"  src="https://freight.cargo.site/w/1000/i/890099fd6cd01dbaea55827d3f87e8e2a5cb15994c7b7a9a44250be0d19adc02/IMG_9853.PNG" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Excel</title>
				
		<link>https://samuelhoffman.net/Excel</link>

		<pubDate>Thu, 11 Dec 2025 21:41:09 +0000</pubDate>

		<dc:creator>Sam Hoffman</dc:creator>

		<guid isPermaLink="true">https://samuelhoffman.net/Excel</guid>

		<description>Microsoft


	Creative director on the social accounts for a few different Microsoft products. Primarily Excel, Teams, and Outlook, with support on Developer and some others.
Excel Socials
Day-to-day oversight on content creation for @Excel on Instagram and TikTok. The account launched in November 2025 and continues to grow.

Microsoft Excel World Championship

The Microsoft team had 6 weeks to go from concept to execution at the Excel World Championship.
We ended up executing a “green carpet” experience. I was part of the ideation and production process. My main contribution was leading the content shoot within Microsoft, alongside Assembly as the agency leading much of the concepting and production. My role consisted of evolving agency ideas, ideating and writing additional ideas and scripts, and aligning many internal stakeholders on the full content vision.


&#38;nbsp; 
&#60;img width="750" height="1266" width_o="750" height_o="1266" data-src="https://freight.cargo.site/t/original/i/e17667d042688a7c2c6f53e9e04e294d3774d60ccad74c8647305b627b599ba4/Screenshot-2025-12-11-at-5.08.39PM.png" data-mid="241704158" border="0"  src="https://freight.cargo.site/w/750/i/e17667d042688a7c2c6f53e9e04e294d3774d60ccad74c8647305b627b599ba4/Screenshot-2025-12-11-at-5.08.39PM.png" /&#62;
&#60;img width="752" height="1242" width_o="752" height_o="1242" data-src="https://freight.cargo.site/t/original/i/15963078bfea65da2f2434b6d4008cd124d0c6ede1e1f3ecedb9366bc5277ed6/Screenshot-2025-12-11-at-5.08.51PM.png" data-mid="241704161" border="0"  src="https://freight.cargo.site/w/752/i/15963078bfea65da2f2434b6d4008cd124d0c6ede1e1f3ecedb9366bc5277ed6/Screenshot-2025-12-11-at-5.08.51PM.png" /&#62;
&#60;img width="752" height="1252" width_o="752" height_o="1252" data-src="https://freight.cargo.site/t/original/i/da7497d87efcb83fcd3ed027e138dcc02eb7f30c2477671c33255ff56b071e38/Screenshot-2025-12-11-at-5.09.01PM.png" data-mid="241704163" border="0"  src="https://freight.cargo.site/w/752/i/da7497d87efcb83fcd3ed027e138dcc02eb7f30c2477671c33255ff56b071e38/Screenshot-2025-12-11-at-5.09.01PM.png" /&#62;
&#60;img width="1206" height="1602" width_o="1206" height_o="1602" data-src="https://freight.cargo.site/t/original/i/36d6a8777dd2292ae195c81bed3945b05844ff85773ef76fb274dffb5beb53d2/IMG_5389.jpg" data-mid="241704629" border="0"  src="https://freight.cargo.site/w/1000/i/36d6a8777dd2292ae195c81bed3945b05844ff85773ef76fb274dffb5beb53d2/IMG_5389.jpg" /&#62;


At the event I was a writer-director-talent hybrid. I led many parts of the production, made sure we were getting “the right” content, worked directly with the editors, was on camera when needed for interviews, made content with competitors and a bunch of Excel-adjacent influencers, etc.Creative direction = gave feedback on concepts, executions, and editsWriter = came up with the concept and/or heavily evolved itDirector = Main shot-caller behind the camera


	“EWC Hype Reel”
Creative direction and co-concepting“Copilot Deep Dive”
On camera talent and creative direction“Green Carpet”
Creative direction and co-concepting
	“Name A Formula”
Writer, director, creative direction“Hall of Fame Prep”
Creative direction and co-concepting
“Copilot Challenge”Creative direction


Results

	1.28m+ organic impressions
	75.9k+ organic engagements
	5.94% engagement rate

</description>
		
	</item>
		
		
	<item>
		<title>Netflix</title>
				
		<link>https://samuelhoffman.net/Netflix</link>

		<pubDate>Sat, 10 Aug 2024 19:49:36 +0000</pubDate>

		<dc:creator>Sam Hoffman</dc:creator>

		<guid isPermaLink="true">https://samuelhoffman.net/Netflix</guid>

		<description>Netflix


	I joined PRZM for Netflix’s 2024 Emmy campaign.
I helped ideate the content for each Netflix title and oversaw most words. I also helped source the influencers and wrote the script for the “Selling FYSEE” video.


&#60;img width="1348" height="1198" width_o="1348" height_o="1198" data-src="https://freight.cargo.site/t/original/i/d5f090ec66558da83f6761a58d325ef8ea259bee3c85dcb8cf633b2abd2052ff/Screenshot-2024-08-10-at-3.58.22PM.png" data-mid="216140040" border="0"  src="https://freight.cargo.site/w/1000/i/d5f090ec66558da83f6761a58d325ef8ea259bee3c85dcb8cf633b2abd2052ff/Screenshot-2024-08-10-at-3.58.22PM.png" /&#62;&#38;nbsp; &#38;nbsp; &#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/69adaef03faa331d8c284f3baf7212513aa50b526f4c58dd9f5fb6dcb66aa2d7/IMG_0302.PNG" data-mid="216140060" border="0"  src="https://freight.cargo.site/w/1000/i/69adaef03faa331d8c284f3baf7212513aa50b526f4c58dd9f5fb6dcb66aa2d7/IMG_0302.PNG" /&#62;.&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/42029a61ac2ca4606bfbccd9dc47292bc2e96b4da2ab6d90ada41707540d43df/IMG_0301.PNG" data-mid="216140061" border="0"  src="https://freight.cargo.site/w/1000/i/42029a61ac2ca4606bfbccd9dc47292bc2e96b4da2ab6d90ada41707540d43df/IMG_0301.PNG" /&#62;.&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/3b028f39916d361946b1928b9cd8a19340574158bb9e57e6c63f9f95c29f36c3/IMG_0300.PNG" data-mid="216140062" border="0"  src="https://freight.cargo.site/w/1000/i/3b028f39916d361946b1928b9cd8a19340574158bb9e57e6c63f9f95c29f36c3/IMG_0300.PNG" /&#62;. &#38;nbsp; &#38;nbsp;&#60;img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/d085a7d83e5cbaf8272ce3de1b31cfa7dc7eb01cdafde46ed1273e4273b7b3b8/IMG_0299.PNG" data-mid="216140063" border="0"  src="https://freight.cargo.site/w/1000/i/d085a7d83e5cbaf8272ce3de1b31cfa7dc7eb01cdafde46ed1273e4273b7b3b8/IMG_0299.PNG" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Nathan Dufour</title>
				
		<link>https://samuelhoffman.net/Nathan-Dufour</link>

		<pubDate>Fri, 14 Jul 2023 16:10:25 +0000</pubDate>

		<dc:creator>Sam Hoffman</dc:creator>

		<guid isPermaLink="true">https://samuelhoffman.net/Nathan-Dufour</guid>

		<description>
	Nathan Dufour x Creator Management
I worked with creator Nathan Dufour to help him strategize his content and handle his time and finances.


Here’s the Media Kit that I built for Nathan to help pitch partnerships.

(Click on the image to go to the Media Kit website.)
&#60;img width="3024" height="1108" width_o="3024" height_o="1108" data-src="https://freight.cargo.site/t/original/i/07deb942f58c1fa6b58fc3e3e45fc12075eee88d2e03ac8767c1417a4ccbf298/Screenshot-2023-07-14-at-12.14.39-PM.png" data-mid="185073808" border="0"  src="https://freight.cargo.site/w/1000/i/07deb942f58c1fa6b58fc3e3e45fc12075eee88d2e03ac8767c1417a4ccbf298/Screenshot-2023-07-14-at-12.14.39-PM.png" /&#62;

</description>
		
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